OIC

Orion is a leader among mid-market infrastructure investment firms, but the investment landscape is rapidly changing and oftentimes misunderstood. As the industry finally began to recognize “green” infrastructure as not just necessary, but extremely lucrative, Orion desperately needed to find a way to solidify its position as a leader in the sustainable investment space.

Outcast delivered refreshed brand guidelines and an entirely new website reintroducing Orion as OIC (Orion Infrastructure Capital). We made sure to bring the client — and their input and insights — along through this creative process, and the result was a complete transformation of how the brand presents itself to the world.