CIBO Technologies

CIBO Technologies is an agricultural startup that uses highly technical software to predict agricultural outcomes using data inputs. They approached Outcast to create the visual design for their website to communicate their updated brand messaging effectively.

Our goal was to find the perfect balanced look that would communicate their new, future-forward messaging and show the synthesis of technology and agriculture. We honed in on the concept of revealing layers of data, unseen to the naked eye, yet creating lasting impact for farming communities. We developed a neutral palette with bold pops of color to convey the unlocking layers of data defined by CIBO’s simulated agricultural ecosystems. We paired this palette with black and white photography, juxtaposing it with colorful graphic overlays and abstract diagrams to depict potential motion.

The final design was a modern, clean look that took abstract data and turned it into beautiful data visualizations.