Amazon Halo

Amazon shook up the wearable fitness device landscape and created a whole new product category by reinventing Halo as a health and wellness service.

In partnership with the Amazon Halo design team, Outcast created custom-built packages that explored Halo’s approach to health and wellness. Complete with Halo Band, wellness accessories, and playful guides that highlighted how the service shifts the user’s thinking towards incremental improvements, these were sent out for a review program that came pre-GA in November 2020.